With DUX, a break tastes good

In a world where authenticity is key and social media set trends, Dux has positioned itself as a brand that understands and values the Z Generation. This idealistic and always connected generation seeks products and brands that resonate with their values and lifestyle. Dux, focused on genuinely connecting with young people, has launched the first mass communication campaign: “A Break Tastes Good with Dux,” designed to speak the language of this new generation and meet their needs and preferences.

This campaign focuses on providing valuable content for young people using trends and viral formats in social media, and it seeks to recognize the authenticity and emotional connection with the brand. Therefore, apart from promoting delicious products, the purpose of this communication strategy is to create meaningful moments during the daily lives of our consumers.

We know that Generation Z faces some challenges, such as social pressure, economic uncertainty and concern for the future. With this campaign, we want to offer young people a break from their daily grind, to take a moment to relax, recharge their batteries and enjoy their favorite Dux cookies.

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