Round, square, sweet, salty, crispy… in NOEL we create delicious cookies. It all starts with an idea that an interdiciplinario group develops in a judicious way, always thinking about our consumers and taking care of every detail. It’s a job we do with our hearts.

All of our cookies were once just an idea, but with dedication and commitment, they managed to become a delicious product. Our ability to innovate has allowed us to create hundreds of products throughout history, and there have been no limits to exploring textures, shapes and flavors.

We produce more than cookies. We create feelings and emotions. Our production process has magic, an essential ingredient that for over 100 years we have perfected to deliver the best of our quality. With the necessary technology and experience of our people, together with a demanding Quality Management System, we develop a portfolio that fills us with pride.

It is the result of teamwork and innovation of our collaborators, an essential ingredient that for more than 100 years has been the most important to create products Delicious and ideal to share in all moments of life.

We work with passion to create the most delicious cookies, that’s why in this manufacturing process work collaborators from different areas of the Company, and in creation, production and marketing, both our collaborators intervene, as suppliers, a wide commercial network, customers and, of course, consumers, who validate the product, even before it goes on the market.

The magic of taste

We produce salt crackers, flavored crackers, cream or cream-free sweets and the famous Wafer. Crackers, such as Saltín Noel, Ducales, Dux and some Tosh, have a fermentation stage, because it is necessary that the dough of these cookies is elastic to give a perfect consistency, to achieve such characteristic air bubbles.

A cookie for each person

Among the sweet cookies we have Festival, MiniChips, Recess, milk type and our traditional Sultana cookies. The sweet biscuits are made from a sweet and soft dough that mixes ingredients such as butter, sugar, essences, chocolate chips, coconut, nuts, among other delicacies, that go straight to the oven to create magical flavors. On the other hand, Noel Wafers are a liquid smoothie that is baked on plates and then filled with the most delicious creams.

The manufacturing process begins with the preparation of the masses, which can be hard, soft or beaten. It is at this time that we get the characteristic taste of Saltín Noel, the unique texture of Ducales, the delicious healthy pleasure of Tosh and the fun of Festival

h4>The best ingredients for the best cookies/h4>
To give shape and texture to our masses we use the best ingredients: wheat flour, butter, vegetable fats, water, milk, eggs, salt and sugar.
Fruits, nuts, chocolate, cocoa, essences, among others, are the final ingredients to give our cookies the flavor that makes them unique and delicious.

The fermentation of the masses has always been an essential moment to give with the flavor and the crisp that we love so much.
When they have taken shape, the cookies go to the oven to acquire the characteristics that make them irresistible: golden, soft and crispy; little secrets that define the incomparable seal of our products. At NOEL we use several types of ovens; some use hot air to cook and color. On the other hand, the conduction furnaces transmit heat through plates, something like a sandbox.

Sharing our delicious taste

So we come to the packaging process, which continues in the production chain. Automated systems dose the exact amount of cookies that go into each presentation. Packaging designed to preserve, enjoy, share, and give away; all are grouped and organized into boxes that allow storage and distribution in the best conditions to maintain their freshness and quality.

From the Distribution Center, cookies are sent to all corners of Colombia, and to different countries around the world, so that hundreds of consumers can taste, enjoy and share them to make their moments even more special.